{"id":433134,"date":"2023-11-27T19:43:06","date_gmt":"2023-11-27T18:43:06","guid":{"rendered":"https:\/\/www.kafinea.com\/?post_type=docs&#038;p=433134"},"modified":"2026-06-28T23:15:01","modified_gmt":"2026-06-28T21:15:01","password":"","slug":"les-campagnes-marketing","status":"publish","type":"docs","link":"https:\/\/www.kafinea.com\/fr\/documentation\/campagnes\/les-campagnes-marketing\/","title":{"rendered":"Les campagnes marketing"},"content":{"rendered":"<blockquote class=\"bq-exemple\">\n<p>\ud83d\udccd <strong>O\u00f9 trouver ce module ?<\/strong><br \/><em>Menu principal &gt; Marketing &gt; Campagnes<\/em><\/p>\n<\/blockquote>\n<hr \/>\n<h2>Introduction<\/h2>\n<p>Le module <strong>Campagnes<\/strong> permet de planifier, ex\u00e9cuter et suivre vos actions marketing : campagnes email, campagnes SMS, \u00e9v\u00e9nements, salons, etc. Chaque campagne regroupe les informations de planification, le budget, les cibles et les r\u00e9sultats. Il est accessible via <em><strong>Marketing &gt; Campagnes<\/strong><\/em>.<\/p>\n<hr \/>\n<h2>1. Cr\u00e9er une campagne<\/h2>\n<p>Cliquez sur <em><strong>Ajouter une campagne<\/strong><\/em> depuis la liste du module.<\/p>\n<p><strong>Informations principales :<\/strong><\/p>\n<ul>\n<li><strong>Nom de la campagne<\/strong> : le titre de la campagne (obligatoire)<\/li>\n<li><strong>Type<\/strong> : le type de campagne (email, t\u00e9l\u00e9phone, courrier, salon, webinaire, etc.)<\/li>\n<li><strong>Statut<\/strong> : l&rsquo;\u00e9tat de la campagne (planifi\u00e9e, active, termin\u00e9e, annul\u00e9e)<\/li>\n<li><strong>Date de d\u00e9but<\/strong> et <strong>Date de fin<\/strong> : la p\u00e9riode de la campagne<\/li>\n<li><strong>Budget<\/strong> : le budget allou\u00e9<\/li>\n<li><strong>Co\u00fbt r\u00e9el<\/strong> : le co\u00fbt effectivement engag\u00e9<\/li>\n<li><strong>Revenu attendu<\/strong> : le chiffre d&rsquo;affaires esp\u00e9r\u00e9<\/li>\n<\/ul>\n<hr \/>\n<h2>2. Cibles de la campagne<\/h2>\n<p>Depuis la fiche d&rsquo;une campagne, vous pouvez associer des cibles :<\/p>\n<ul>\n<li><strong>Prospects<\/strong> : les prospects vis\u00e9s par la campagne<\/li>\n<li><strong>Contacts<\/strong> : les contacts existants cibl\u00e9s<\/li>\n<li><strong>Comptes client<\/strong> : les entreprises cibl\u00e9es<\/li>\n<\/ul>\n<p>Le statut de chaque cible peut \u00eatre suivi individuellement (envoy\u00e9, ouvert, r\u00e9pondu, converti\u2026).<\/p>\n<hr \/>\n<h2>3. Suivi des r\u00e9sultats<\/h2>\n<p>La campagne centralise les indicateurs de performance :<\/p>\n<ul>\n<li>Nombre de cibles contact\u00e9es<\/li>\n<li>Taux de r\u00e9ponse<\/li>\n<li>Nombre de conversions (prospects convertis en clients)<\/li>\n<li>ROI : comparaison entre le co\u00fbt r\u00e9el et le revenu g\u00e9n\u00e9r\u00e9<\/li>\n<\/ul>\n<hr \/>\n<h2>4. Questions fr\u00e9quentes<\/h2>\n<p><strong>Comment envoyer un email \u00e0 toutes les cibles d&rsquo;une campagne ?<\/strong><br \/>\nConsultez la page <a href=\"https:\/\/www.kafinea.com\/fr\/documentation\/campagnes\/le-parametrage-de-campagnes-email-et-sms\/\">Le param\u00e9trage de campagnes email et SMS<\/a> pour configurer et lancer l&rsquo;envoi.<\/p>\n<p><strong>Puis-je importer une liste de cibles ?<\/strong><br \/>\nOui, vous pouvez ajouter des cibles en masse depuis la fiche de la campagne en s\u00e9lectionnant des enregistrements existants ou en important une liste.<\/p>\n<p><strong>Comment mesurer le retour sur investissement ?<\/strong><br \/>\nComparez le champ <em><strong>Co\u00fbt r\u00e9el<\/strong><\/em> avec le <em><strong>Revenu attendu<\/strong><\/em> et les affaires effectivement conclues gr\u00e2ce \u00e0 la campagne. La <a href=\"https:\/\/www.kafinea.com\/fr\/documentation\/campagnes\/le-calcul-de-marge-previsionnelle-dune-campagne\/\">marge pr\u00e9visionnelle<\/a> peut \u00e9galement \u00eatre calcul\u00e9e.<\/p>\n<hr \/>\n<h2>R\u00e9f\u00e9rences associ\u00e9es \ud83d\udd17<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.kafinea.com\/fr\/documentation\/campagnes\/le-parametrage-de-campagnes-email-et-sms\/\">Le param\u00e9trage de campagnes email et SMS<\/a><\/li>\n<li><a href=\"https:\/\/www.kafinea.com\/fr\/documentation\/campagnes\/le-calcul-de-marge-previsionnelle-dune-campagne\/\">Le calcul de marge pr\u00e9visionnelle d&rsquo;une campagne<\/a><\/li>\n<li><a href=\"https:\/\/www.kafinea.com\/fr\/documentation\/marketing\/les-prospects\/\">Les prospects<\/a><\/li>\n<li><a href=\"https:\/\/www.kafinea.com\/fr\/documentation\/marketing\/lenvoi-demails-et-de-sms\/\">L&rsquo;envoi d&#8217;emails et de SMS<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udccd O\u00f9 trouver ce module ?Menu principal &gt; Marketing &gt; Campagnes Introduction Le module Campagnes permet de planifier, ex\u00e9cuter et suivre vos actions marketing : campagnes email, campagnes SMS, \u00e9v\u00e9nements, salons, etc. Chaque campagne regroupe les informations de planification, le budget, les cibles et les r\u00e9sultats. Il est accessible via Marketing &gt; Campagnes. 1. Cr\u00e9er&#8230;<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"doc_category":[212],"doc_tag":[],"class_list":["post-433134","docs","type-docs","status-publish","hentry","doc_category-campagnes"],"year_month":"2026-07","word_count":351,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Kenny Legros","author_nicename":"kenny-legros","author_url":"https:\/\/www.kafinea.com\/fr\/author\/kenny-legros\/"},"doc_category_info":[{"term_name":"Campagnes","term_url":"https:\/\/www.kafinea.com\/fr\/documentation\/campagnes\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Documentation - Les campagnes marketing &#8226; Kafinea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kafinea.com\/fr\/documentation\/campagnes\/les-campagnes-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Documentation - Les campagnes marketing &#8226; Kafinea\" \/>\n<meta property=\"og:description\" content=\"\ud83d\udccd O\u00f9 trouver ce module ?Menu principal &gt; Marketing &gt; Campagnes Introduction Le module Campagnes permet de planifier, ex\u00e9cuter et suivre vos actions marketing : campagnes email, campagnes SMS, \u00e9v\u00e9nements, salons, etc. Chaque campagne regroupe les informations de planification, le budget, les cibles et les r\u00e9sultats. 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Il est accessible via Marketing &gt; Campagnes. 1. 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