{"id":433136,"date":"2023-11-27T19:45:06","date_gmt":"2023-11-27T18:45:06","guid":{"rendered":"https:\/\/www.kafinea.com\/?post_type=docs&#038;p=433136"},"modified":"2026-04-23T01:47:59","modified_gmt":"2026-04-22T23:47:59","password":"","slug":"le-parametrage-de-campagnes-email-et-sms","status":"publish","type":"docs","link":"https:\/\/www.kafinea.com\/fr\/documentation\/campagnes\/le-parametrage-de-campagnes-email-et-sms\/","title":{"rendered":"Le param\u00e9trage de campagnes email et SMS"},"content":{"rendered":"<blockquote class=\"bq-exemple\">\n<p>\ud83d\udccd <strong>O\u00f9 trouver ce module ?<\/strong><br \/><em>Menu principal &gt; Marketing &gt; Campagnes<\/em><\/p>\n<\/blockquote>\n<hr \/>\n<h2>Introduction<\/h2>\n<p>Kafinea permet d&rsquo;envoyer des <strong>emails et SMS en masse<\/strong> dans le cadre de campagnes marketing. Cette page explique comment configurer et lancer un envoi de campagne.<\/p>\n<hr \/>\n<h2>1. Pr\u00e9requis<\/h2>\n<p>Avant de lancer une campagne email ou SMS :<\/p>\n<ul>\n<li><strong>Configuration SMTP<\/strong> : le serveur de messagerie sortant doit \u00eatre configur\u00e9 (voir <a href=\"https:\/\/www.kafinea.com\/documentation\/parametrage\/le-parametrage-smtp\/\">Le param\u00e9trage SMTP<\/a>)<\/li>\n<li><strong>Cibles<\/strong> : les destinataires doivent \u00eatre ajout\u00e9s \u00e0 la campagne (prospects, contacts ou comptes client)<\/li>\n<li><strong>Mod\u00e8le d&#8217;email<\/strong> : un mod\u00e8le d&#8217;email doit \u00eatre pr\u00e9par\u00e9 avec le contenu du message<\/li>\n<\/ul>\n<hr \/>\n<h2>2. Configurer une campagne email<\/h2>\n<ol>\n<li>Cr\u00e9ez ou ouvrez une campagne existante<\/li>\n<li>Ajoutez les cibles depuis l&rsquo;onglet d\u00e9di\u00e9<\/li>\n<li>S\u00e9lectionnez le mod\u00e8le d&#8217;email \u00e0 utiliser<\/li>\n<li>V\u00e9rifiez l&rsquo;aper\u00e7u du message<\/li>\n<li>Lancez l&rsquo;envoi<\/li>\n<\/ol>\n<blockquote class=\"bq-important\">\n<p><strong>Important :<\/strong> Conform\u00e9ment au RGPD, assurez-vous que vos destinataires ont donn\u00e9 leur consentement pour recevoir des communications marketing. Chaque email doit contenir un lien de d\u00e9sinscription.<\/p>\n<\/blockquote>\n<hr \/>\n<h2>3. Configurer une campagne SMS<\/h2>\n<p>Le fonctionnement est similaire aux campagnes email :<\/p>\n<ol>\n<li>Cr\u00e9ez une campagne de type SMS<\/li>\n<li>Ajoutez les cibles avec des num\u00e9ros de t\u00e9l\u00e9phone valides<\/li>\n<li>R\u00e9digez le message SMS (attention \u00e0 la limite de caract\u00e8res)<\/li>\n<li>Lancez l&rsquo;envoi<\/li>\n<\/ol>\n<blockquote>\n<p><strong>Bon \u00e0 savoir<\/strong> : L&rsquo;envoi de SMS n\u00e9cessite la configuration d&rsquo;un fournisseur SMS compatible avec Kafinea.<\/p>\n<\/blockquote>\n<hr \/>\n<h2>4. Suivi des envois<\/h2>\n<p>Apr\u00e8s l&rsquo;envoi, le statut de chaque cible est mis \u00e0 jour :<\/p>\n<ul>\n<li><strong>Envoy\u00e9<\/strong> : le message a \u00e9t\u00e9 transmis<\/li>\n<li><strong>Erreur<\/strong> : l&rsquo;envoi a \u00e9chou\u00e9 (adresse invalide, bo\u00eete pleine\u2026)<\/li>\n<\/ul>\n<hr \/>\n<h2>5. Questions fr\u00e9quentes<\/h2>\n<p><strong>Combien de destinataires puis-je cibler par campagne ?<\/strong><br \/>\nIl n&rsquo;y a pas de limite dans Kafinea, mais votre fournisseur SMTP ou SMS peut imposer des quotas d&rsquo;envoi. V\u00e9rifiez les limites de votre prestataire.<\/p>\n<p><strong>Comment \u00e9viter que mes emails soient class\u00e9s en spam ?<\/strong><br \/>\nUtilisez une adresse d&rsquo;exp\u00e9diteur authentifi\u00e9e (SPF, DKIM, DMARC configur\u00e9s sur votre domaine), personnalisez le contenu et \u00e9vitez les mots d\u00e9clencheurs de filtres anti-spam.<\/p>\n<p><strong>Puis-je planifier un envoi \u00e0 une date ult\u00e9rieure ?<\/strong><br \/>\nL&rsquo;envoi peut \u00eatre programm\u00e9 via le planificateur de Kafinea pour \u00eatre ex\u00e9cut\u00e9 \u00e0 la date et l&rsquo;heure souhait\u00e9es.<\/p>\n<hr \/>\n<h2>R\u00e9f\u00e9rences associ\u00e9es \ud83d\udd17<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.kafinea.com\/documentation\/campagnes\/les-campagnes-marketing\/\">Les campagnes marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.kafinea.com\/documentation\/marketing\/lenvoi-demails-et-de-sms\/\">L&rsquo;envoi d&#8217;emails et de SMS<\/a><\/li>\n<li><a href=\"https:\/\/www.kafinea.com\/documentation\/modeles\/les-modeles-d-emails\/\">Les mod\u00e8les d&#8217;emails<\/a><\/li>\n<li><a href=\"https:\/\/www.kafinea.com\/documentation\/parametrage\/le-parametrage-smtp\/\">Le param\u00e9trage SMTP<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\udccd O\u00f9 trouver ce module ?Menu principal &gt; Marketing &gt; Campagnes Introduction Kafinea permet d&rsquo;envoyer des emails et SMS en masse dans le cadre de campagnes marketing. Cette page explique comment configurer et lancer un envoi de campagne. 1. Pr\u00e9requis Avant de lancer une campagne email ou SMS : Configuration SMTP : le serveur de&#8230;<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"doc_category":[212],"doc_tag":[],"class_list":["post-433136","docs","type-docs","status-publish","hentry","doc_category-campagnes"],"year_month":"2026-06","word_count":360,"total_views":0,"reactions":{"happy":0,"normal":0,"sad":0},"author_info":{"name":"Kenny Legros","author_nicename":"kenny-legros","author_url":"https:\/\/www.kafinea.com\/fr\/author\/kenny-legros\/"},"doc_category_info":[{"term_name":"Campagnes","term_url":"https:\/\/www.kafinea.com\/fr\/documentation\/campagnes\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Documentation - Le param\u00e9trage de campagnes email et SMS &#8226; Kafinea<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kafinea.com\/fr\/documentation\/campagnes\/le-parametrage-de-campagnes-email-et-sms\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Documentation - Le param\u00e9trage de campagnes email et SMS &#8226; Kafinea\" \/>\n<meta property=\"og:description\" content=\"\ud83d\udccd O\u00f9 trouver ce module ?Menu principal &gt; Marketing &gt; Campagnes Introduction Kafinea permet d&rsquo;envoyer des emails et SMS en masse dans le cadre de campagnes marketing. 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