{"id":432183,"date":"2019-05-04T18:29:53","date_gmt":"2019-05-04T16:29:53","guid":{"rendered":"https:\/\/www.kafinea.com\/?p=432183"},"modified":"2022-05-04T18:31:46","modified_gmt":"2022-05-04T16:31:46","slug":"crm-commercial-gestion-clients-pour-les-commerciaux","status":"publish","type":"post","link":"https:\/\/www.kafinea.com\/fr\/metier\/crm-commercial-gestion-clients-pour-les-commerciaux\/","title":{"rendered":"CRM Commercial : Gestion clients pour les commerciaux"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><a><\/a><strong>Pourquoi utiliser un CRM commercial ?<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l\u2019heure du Big Data, l\u2019utilisation d\u2019un CRM est devenue in\u00e9vitable pour tout bon commercial souhaitant approfondir la connaissance de ses leads et ses clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 une simple connexion internet depuis un PC, ces logiciels de gestion de la relation client permettent de synth\u00e9tiser l\u2019ensemble des donn\u00e9es ainsi que l\u2019int\u00e9gralit\u00e9 des actions men\u00e9es, pour chaque client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0\u00c0 terme, un CRM commercial offre donc la possibilit\u00e9 de personnaliser la gestion client et ainsi b\u00e2tir une relation de confiance entre l\u2019ensemble des acteurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CRM commercial : automatisation de la gestion des prospects<\/strong><strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00catre commercial, c\u2019est savoir composer avec tout un panel de professionnels aux horizons divers et vari\u00e9s. La principale probl\u00e9matique d\u2019un commercial en termes de trafic est donc de savoir reconnaitre les prospects de qualit\u00e9 afin de mettre son temps \u00e0 profit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cette configuration, un simple CRM offre bien des avantages :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>en filtrant les informations de chaque lead \u00e0 travers un historique de donn\u00e9es, le <strong>logiciel de CRM pour commerciaux<\/strong> propose une lecture intelligente pour un ciblage optimal, avec \u00e0 la cl\u00e9 l\u2019automatisation d\u2019alertes pour pr\u00e9venir le commercial.<\/li><li>Dans un deuxi\u00e8me temps, le CRM permettra l\u2019analyse de l\u2019ensemble des informations relatives \u00e0 chaque prospect. De cette mani\u00e8re, le commercial pourra mettre en place des <strong>\u00e9changes de qualit\u00e9 conditionn\u00e9s par un suivi sur mesure.<\/strong><\/li><li>Enfin, et en fonction de l\u2019avanc\u00e9e des actions commerciales, <strong>un CRM commercial<\/strong>, en tant que logiciel de suivi client, propose des fonctionnalit\u00e9s capables de mettre en place un plan d\u2019action selon les objectifs et les priorit\u00e9s. Il suffira simplement au commercial de cr\u00e9er des t\u00e2ches en fonction de chaque cas, de la relance de leads aux enqu\u00eates de satisfaction client.<a href=\"https:\/\/account.madiasoft.com\/register-step1\"><br><\/a><strong>CRM commercial : centraliser pour optimiser<br><\/strong>Un logiciel CRM de ce type s\u2019av\u00e8re \u00eatre un outil de centralisation puissant, d\u2019autant plus que les solutions CRM proposent une adaptabilit\u00e9 forte en fonction des utilisations.<br><strong>Pour la direction<\/strong><ul><li><strong>Pilotage des performances<\/strong> : gestion des ventes, actions commerciales, \u00e9changes avec clients\u2026 un CRM commercial peut \u00eatre appr\u00e9hend\u00e9 comme un outil d\u2019analyse puissant proposant une vue d\u2019ensemble pour les managers commerciaux.<\/li><\/ul><ul><li><strong>Le focus<\/strong> : gr\u00e2ce \u00e0 ses outils de synth\u00e8se, un CRM commercial permet de se focaliser sur des actions commerciales \u00e0 forte valeur, et donc de g\u00e9rer les ressources en fonction des enjeux. De la m\u00eame mani\u00e8re, cette vue d\u2019ensemble permet \u00e9galement de supprimer les taches estim\u00e9es comme chronophage ou n\u2019ayant que tr\u00e8s peu d\u2019int\u00e9r\u00eats.<\/li><\/ul><ul><li><strong>Gestion<\/strong> : Coupl\u00e9 au site web, un CRM commercial peut aussi jouer le r\u00f4le d\u2019un CRM marketing \u00a0dans le sens o\u00f9 il permet la mise \u00e0 jour et la r\u00e9cup\u00e9ration de l\u2019ensemble des donn\u00e9es des formulaires.<\/li><\/ul><\/li><li><strong>Pour les commerciaux<\/strong><ul><li><strong>Efficacit\u00e9<\/strong> : comme indiqu\u00e9 dans la premi\u00e8re partie, l\u2019avantage principal d\u2019un logiciel de gestion client r\u00e9side dans sa capacit\u00e9 d\u2019organisation. En r\u00e9duisant le temps entre chaque tache, une plus grande efficacit\u00e9 est offerte au commercial dans la gestion de projet.<\/li><\/ul><ul><li><strong>Agilit\u00e9 <\/strong>: gr\u00e2ce \u00e0 son aspect \u00ab marketing relationnel \u00bb, un CRM commercial offre une meilleure lecture du client, et donc une libert\u00e9 de mouvement accrue gr\u00e2ce \u00e0 une connaissance profonde de la situation.<\/li><\/ul><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi utiliser un CRM commercial ? \u00c0 l\u2019heure du Big Data, l\u2019utilisation d\u2019un CRM est devenue in\u00e9vitable pour tout bon commercial souhaitant approfondir la connaissance de ses leads et ses clients. Gr\u00e2ce \u00e0 une simple connexion internet depuis un PC, ces logiciels de gestion de la relation client permettent de synth\u00e9tiser l\u2019ensemble des donn\u00e9es ainsi&#8230;<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[75],"tags":[],"class_list":["post-432183","post","type-post","status-publish","format-standard","hentry","category-metier"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM Commercial : Gestion clients pour les commerciaux &#8226; 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