{"id":432204,"date":"2022-05-24T20:57:01","date_gmt":"2022-05-24T18:57:01","guid":{"rendered":"https:\/\/www.kafinea.com\/?p=432204"},"modified":"2023-12-24T13:04:16","modified_gmt":"2023-12-24T12:04:16","slug":"quel-est-votre-modele-de-pricing","status":"publish","type":"post","link":"https:\/\/www.kafinea.com\/fr\/metier\/quel-est-votre-modele-de-pricing\/","title":{"rendered":"Quel est votre mod\u00e8le de pricing ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">C&rsquo;est une question importante, que se pose tout entrepreneur tout au long de la vie de son entreprise: \u00ab\u00a0<strong>A quel prix vendre mon produit ?<\/strong>\u00a0\u00bb <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0<em>Si je vends trop cher, je perds des clients et donc potentiellement de l&rsquo;argent (sauf si le prix compense le volume). Si je ne vends pas assez cher, je perds de l&rsquo;argent mais aussi, potentiellement des clients (sauf si le volume compense le prix). Quelle image le prix que je fixe donne-t-il \u00e0 et de mon produit ? Comment mon prix se situe parmi les prix constat\u00e9s pour des produits similaires? Mon prix me permet-il de me d\u00e9marquer ?<\/em> &#8230;\u00a0\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe principalement 4 mod\u00e8les de pricing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le mod\u00e8le unique \u00e0 prix fixe<\/strong>, <strong>la tarification \u00e0 la carte<\/strong>, <strong>la tarification au volume<\/strong> et <strong>la tarification \u00e9chelonn\u00e9e<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beaucoup mixent diff\u00e9rents mod\u00e8les pour cr\u00e9er une solution qui colle au mieux \u00e0 leur(s) produit(s) mais aussi \u00e0 leur objectif (par exemple&nbsp;: Je veux vendre beaucoup ou vendre plus cher ?).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le mod\u00e8le unique \u00e0 prix fixe<\/strong> est utile si vous avez un seul produit, sans fonctionnalit\u00e9 annexe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La tarification \u00e0 la carte<\/strong> permet \u00e0 vos clients de choisir ce dont ils ont besoin et uniquement cela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec <strong>la tarification \u00e9chelonn\u00e9e<\/strong>, vous fixez plusieurs paliers d\u00e9finis g\u00e9n\u00e9ralement par les caract\u00e9ristiques et\/ou fonctionnalit\u00e9s.&nbsp;Une fois qu\u2019un palier est atteint, vous passez au palier suivant et vous facturez en fonction du nombre d&rsquo;achats effectu\u00e9s dans chaque palier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La tarification au volume<\/strong>, elle, implique que chaque unit\u00e9 vendue se situe dans la fourchette de prix d\u00e9finie par le volume pr\u00e9\u00e9tabli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces mod\u00e8les de pricing ne sont pas fig\u00e9s, ils sont bien souvent mix\u00e9s, adapt\u00e9s\u2026 Chacun a des avantages, des inconv\u00e9nients et des limites. C&rsquo;est pourquoi d\u00e9finir sa strat\u00e9gie demande un temps d&rsquo;analyse de son propre business et de l&rsquo;environnement concurrentiel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quel que soit le mod\u00e8le envisag\u00e9, il faut aussi r\u00e9fl\u00e9chir \u00e0 la base sur laquelle fixer ses tarifs&nbsp;: quantitative, d\u2019utilisation, d\u2019ensemble de fonctionnalit\u00e9s, selon la perception qu\u2019ont vos clients du produit ou encore un m\u00e9lange de plusieurs \u00e9l\u00e9ments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ceci \u00e9tant, et heureusement, toute strat\u00e9gie, y compris la strat\u00e9gie de pricing, est faite pour \u00e9voluer et s\u2019adapter. Nombreuses sont les entreprises <a href=\"https:\/\/www.lebigdata.fr\/definition-saas\">SaaS<\/a> qui ont modifi\u00e9 leur mod\u00e8le au fil du temps en fonction de l\u2019\u00e9volution du march\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.kafinea.com\/fr\/\">Kafinea<\/a> s&rsquo;adapte \u00e0 votre mod\u00e8le de pricing pour faciliter votre <a href=\"https:\/\/www.kafinea.com\/fr\/metier\/optimiser-votre-gestion\/\">gestion<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est une question importante, que se pose tout entrepreneur tout au long de la vie de son entreprise: \u00ab\u00a0A quel prix vendre mon produit ?\u00a0\u00bb \u00ab\u00a0Si je vends trop cher, je perds des clients et donc potentiellement de l&rsquo;argent (sauf si le prix compense le volume). Si je ne vends pas assez cher, je perds&#8230;<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[75],"tags":[],"class_list":["post-432204","post","type-post","status-publish","format-standard","hentry","category-metier"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quel est votre mod\u00e8le de pricing ? &#8226; Kafinea<\/title>\n<meta name=\"description\" content=\"Quelques informations pour mettre en place une strat\u00e9gie de pricing efficace et pertinente !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kafinea.com\/fr\/metier\/quel-est-votre-modele-de-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quel est votre mod\u00e8le de pricing ? 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Si je ne vends pas assez cher, je perds...","_links":{"self":[{"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/posts\/432204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/comments?post=432204"}],"version-history":[{"count":0,"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/posts\/432204\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/media?parent=432204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/categories?post=432204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/tags?post=432204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}