{"id":439584,"date":"2025-03-12T08:40:22","date_gmt":"2025-03-12T07:40:22","guid":{"rendered":"https:\/\/www.kafinea.com\/?p=439584"},"modified":"2025-03-24T21:48:29","modified_gmt":"2025-03-24T20:48:29","slug":"quel-modele-de-pricing-en-2025","status":"publish","type":"post","link":"https:\/\/www.kafinea.com\/fr\/metier\/quel-modele-de-pricing-en-2025\/","title":{"rendered":"Quel mod\u00e8le de pricing en 2025 ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Fixer ses prix n\u2019est pas qu\u2019une question de rentabilit\u00e9 : c\u2019est une strat\u00e9gie cl\u00e9 pour attirer et fid\u00e9liser les clients tout en optimisant son chiffre d\u2019affaires. Mais comment choisir le bon mod\u00e8le de pricing ? Quels sont les crit\u00e8res \u00e0 prendre en compte ? D\u00e9cryptons ensemble les options qui s\u2019offrent \u00e0 vous.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Les principaux mod\u00e8les de pricing<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Le pricing bas\u00e9 sur les co\u00fbts<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Principe : Calculer le co\u00fbt de revient (mati\u00e8res premi\u00e8res, production, frais fixes) et ajouter une marge.<br>\u2705 Avantages : Facile \u00e0 mettre en place, assure une rentabilit\u00e9.<br>\u26a0\ufe0f Limites : Ne prend pas en compte la valeur per\u00e7ue par le client ni la concurrence.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Le pricing bas\u00e9 sur la valeur<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Principe : Fixer le prix en fonction de la perception du client et de la valeur qu\u2019il accorde \u00e0 votre offre.<br>\u2705 Avantages : Maximisation des profits, diff\u00e9renciation concurrentielle.<br>\u26a0\ufe0f Limites : N\u00e9cessite une bonne connaissance du march\u00e9 et des tests pour ajuster le prix.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Le pricing concurrentiel<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Principe : Aligner ses prix sur ceux du march\u00e9 ou proposer un tarif l\u00e9g\u00e8rement inf\u00e9rieur\/sup\u00e9rieur.<br>\u2705 Avantages : Facile \u00e0 justifier, coh\u00e9rent avec les attentes du march\u00e9.<br>\u26a0\ufe0f Limites : Peut mener \u00e0 une guerre des prix ou \u00e0 une baisse de la marge si mal ma\u00eetris\u00e9.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Le pricing dynamique<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Principe : Adapter les prix en fonction de la demande, de la saisonnalit\u00e9 ou du comportement des utilisateurs.<br>\u2705 Avantages : Optimisation du chiffre d\u2019affaires, flexibilit\u00e9.<br>\u26a0\ufe0f Limites : Complexit\u00e9 de mise en place, peut frustrer certains clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udd39 <strong>Le + Kafinea<\/strong><br>La tarification dynamique peut sembler complexe \u00e0 g\u00e9rer au quotidien, mais avec <strong>Kafinea<\/strong>, vous gardez toujours le contr\u00f4le. Gr\u00e2ce \u00e0 des outils intuitifs, vous pouvez suivre l\u2019\u00e9volution des prix et ajuster votre strat\u00e9gie en quelques clics, sans y passer des heures. Parce que m\u00eame ce qui est complexe doit rester simple !<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Le pricing par abonnement (ou r\u00e9current)<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Principe : Facturation r\u00e9currente (mensuelle, annuelle) pour une offre continue (logiciels, services, contenus).<br>\u2705 Avantages : Revenus pr\u00e9visibles, fid\u00e9lisation des clients.<br>\u26a0\ufe0f Limites : N\u00e9cessite une offre de valeur continue pour \u00e9viter le churn (r\u00e9siliations).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6. Le pricing freemium<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Principe : Une offre gratuite avec des options payantes pour acc\u00e9der \u00e0 plus de fonctionnalit\u00e9s.<br>\u2705 Avantages : G\u00e9n\u00e8re un grand volume d\u2019utilisateurs, possibilit\u00e9 de conversion en clients payants.<br>\u26a0\ufe0f Limites : Peut \u00eatre difficile \u00e0 mon\u00e9tiser si l\u2019offre gratuite est trop g\u00e9n\u00e9reuse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Comment choisir le bon mod\u00e8le ?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Posez-vous ces questions essentielles :<br>\u2705 Quel est le niveau de valeur per\u00e7ue par vos clients ?<br>\u2705 Comment se positionnent vos concurrents ?<br>\u2705 Votre offre justifie-t-elle un engagement sur le long terme ?<br>\u2705 Quel est le co\u00fbt d\u2019acquisition et de fid\u00e9lisation de vos clients ?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Optimiser votre pricing avec des outils performants<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 Des logiciels de gestion commerciale et d\u2019ERP comme <strong>Kafinea<\/strong> permettent de structurer vos offres et d\u2019analyser vos marges en temps r\u00e9el. Un bon pricing ne se fixe pas une fois pour toutes : il \u00e9volue avec votre march\u00e9 et vos objectifs !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le bon mod\u00e8le de pricing est celui qui maximise vos revenus tout en r\u00e9pondant aux attentes de vos clients. Tester, ajuster et optimiser sont les cl\u00e9s d\u2019une strat\u00e9gie tarifaire r\u00e9ussie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\ude80 <strong>Besoin d\u2019un outil pour piloter votre gestion commerciale et affiner vos prix ? D\u00e9couvrez <a href=\"https:\/\/www.kafinea.com\/fr\/\">Kafinea<\/a> d\u00e8s maintenant !<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fixer ses prix n\u2019est pas qu\u2019une question de rentabilit\u00e9 : c\u2019est une strat\u00e9gie cl\u00e9 pour attirer et fid\u00e9liser les clients tout en optimisant son chiffre d\u2019affaires. <\/p>\n","protected":false},"author":18,"featured_media":439680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[306,75],"tags":[24,28,273],"class_list":["post-439584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-dentreprise","category-metier","tag-gestion-dentreprise","tag-logiciel-de-gestion","tag-logiciel-erp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quel mod\u00e8le de pricing en 2025 ? &#8226; Kafinea<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les mod\u00e8les de pricing les plus efficaces pour votre entreprise et optimisez votre strat\u00e9gie tarifaire avec simplicit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kafinea.com\/fr\/metier\/quel-modele-de-pricing-en-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quel mod\u00e8le de pricing en 2025 ? &#8226; Kafinea\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez les mod\u00e8les de pricing les plus efficaces pour votre entreprise et optimisez votre strat\u00e9gie tarifaire avec simplicit\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kafinea.com\/fr\/metier\/quel-modele-de-pricing-en-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Kafinea\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-12T07:40:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-24T20:48:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kafinea.com\/wp-content\/uploads\/2025\/03\/iStock-2196038717.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"M\u00e9lissa Savon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"M\u00e9lissa Savon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/metier\\\/quel-modele-de-pricing-en-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/metier\\\/quel-modele-de-pricing-en-2025\\\/\"},\"author\":{\"name\":\"M\u00e9lissa Savon\",\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/#\\\/schema\\\/person\\\/a375211baaefca829cc4eae1921199a6\"},\"headline\":\"Quel mod\u00e8le de pricing en 2025 ?\",\"datePublished\":\"2025-03-12T07:40:22+00:00\",\"dateModified\":\"2025-03-24T20:48:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/metier\\\/quel-modele-de-pricing-en-2025\\\/\"},\"wordCount\":554,\"publisher\":{\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/metier\\\/quel-modele-de-pricing-en-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kafinea.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/iStock-2196038717.jpg\",\"keywords\":[\"gestion d&#039;entreprise\",\"logiciel de gestion\",\"Logiciel ERP\"],\"articleSection\":[\"Gestion d'entreprise\",\"M\u00e9tier\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/metier\\\/quel-modele-de-pricing-en-2025\\\/\",\"url\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/metier\\\/quel-modele-de-pricing-en-2025\\\/\",\"name\":\"Quel mod\u00e8le de pricing en 2025 ? &#8226; Kafinea\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/metier\\\/quel-modele-de-pricing-en-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/metier\\\/quel-modele-de-pricing-en-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kafinea.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/iStock-2196038717.jpg\",\"datePublished\":\"2025-03-12T07:40:22+00:00\",\"dateModified\":\"2025-03-24T20:48:29+00:00\",\"description\":\"D\u00e9couvrez les mod\u00e8les de pricing les plus efficaces pour votre entreprise et optimisez votre strat\u00e9gie tarifaire avec simplicit\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/metier\\\/quel-modele-de-pricing-en-2025\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/metier\\\/quel-modele-de-pricing-en-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/metier\\\/quel-modele-de-pricing-en-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.kafinea.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/iStock-2196038717.jpg\",\"contentUrl\":\"https:\\\/\\\/www.kafinea.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/iStock-2196038717.jpg\",\"width\":1366,\"height\":768,\"caption\":\"pricing kafinea\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/metier\\\/quel-modele-de-pricing-en-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Quel mod\u00e8le de pricing en 2025 ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/\",\"name\":\"Kafinea\",\"description\":\"Une solution unique pour toutes vos ambitions\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/#organization\",\"name\":\"Kafinea\",\"url\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.kafinea.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Logo-Kafinea-SVG-orange-bleu.svg\",\"contentUrl\":\"https:\\\/\\\/www.kafinea.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Logo-Kafinea-SVG-orange-bleu.svg\",\"width\":296.31,\"height\":66.48,\"caption\":\"Kafinea\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/kafinea\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.kafinea.com\\\/fr\\\/#\\\/schema\\\/person\\\/a375211baaefca829cc4eae1921199a6\",\"name\":\"M\u00e9lissa Savon\",\"sameAs\":[\"http:\\\/\\\/kafinea.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Quel mod\u00e8le de pricing en 2025 ? &#8226; Kafinea","description":"D\u00e9couvrez les mod\u00e8les de pricing les plus efficaces pour votre entreprise et optimisez votre strat\u00e9gie tarifaire avec simplicit\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kafinea.com\/fr\/metier\/quel-modele-de-pricing-en-2025\/","og_locale":"fr_FR","og_type":"article","og_title":"Quel mod\u00e8le de pricing en 2025 ? &#8226; Kafinea","og_description":"D\u00e9couvrez les mod\u00e8les de pricing les plus efficaces pour votre entreprise et optimisez votre strat\u00e9gie tarifaire avec simplicit\u00e9.","og_url":"https:\/\/www.kafinea.com\/fr\/metier\/quel-modele-de-pricing-en-2025\/","og_site_name":"Kafinea","article_published_time":"2025-03-12T07:40:22+00:00","article_modified_time":"2025-03-24T20:48:29+00:00","og_image":[{"width":1366,"height":768,"url":"https:\/\/www.kafinea.com\/wp-content\/uploads\/2025\/03\/iStock-2196038717.jpg","type":"image\/jpeg"}],"author":"M\u00e9lissa Savon","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"M\u00e9lissa Savon","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.kafinea.com\/fr\/metier\/quel-modele-de-pricing-en-2025\/#article","isPartOf":{"@id":"https:\/\/www.kafinea.com\/fr\/metier\/quel-modele-de-pricing-en-2025\/"},"author":{"name":"M\u00e9lissa Savon","@id":"https:\/\/www.kafinea.com\/fr\/#\/schema\/person\/a375211baaefca829cc4eae1921199a6"},"headline":"Quel mod\u00e8le de pricing en 2025 ?","datePublished":"2025-03-12T07:40:22+00:00","dateModified":"2025-03-24T20:48:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.kafinea.com\/fr\/metier\/quel-modele-de-pricing-en-2025\/"},"wordCount":554,"publisher":{"@id":"https:\/\/www.kafinea.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.kafinea.com\/fr\/metier\/quel-modele-de-pricing-en-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kafinea.com\/wp-content\/uploads\/2025\/03\/iStock-2196038717.jpg","keywords":["gestion d&#039;entreprise","logiciel de gestion","Logiciel ERP"],"articleSection":["Gestion d'entreprise","M\u00e9tier"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.kafinea.com\/fr\/metier\/quel-modele-de-pricing-en-2025\/","url":"https:\/\/www.kafinea.com\/fr\/metier\/quel-modele-de-pricing-en-2025\/","name":"Quel mod\u00e8le de pricing en 2025 ? &#8226; Kafinea","isPartOf":{"@id":"https:\/\/www.kafinea.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kafinea.com\/fr\/metier\/quel-modele-de-pricing-en-2025\/#primaryimage"},"image":{"@id":"https:\/\/www.kafinea.com\/fr\/metier\/quel-modele-de-pricing-en-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kafinea.com\/wp-content\/uploads\/2025\/03\/iStock-2196038717.jpg","datePublished":"2025-03-12T07:40:22+00:00","dateModified":"2025-03-24T20:48:29+00:00","description":"D\u00e9couvrez les mod\u00e8les de pricing les plus efficaces pour votre entreprise et optimisez votre strat\u00e9gie tarifaire avec simplicit\u00e9.","breadcrumb":{"@id":"https:\/\/www.kafinea.com\/fr\/metier\/quel-modele-de-pricing-en-2025\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kafinea.com\/fr\/metier\/quel-modele-de-pricing-en-2025\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.kafinea.com\/fr\/metier\/quel-modele-de-pricing-en-2025\/#primaryimage","url":"https:\/\/www.kafinea.com\/wp-content\/uploads\/2025\/03\/iStock-2196038717.jpg","contentUrl":"https:\/\/www.kafinea.com\/wp-content\/uploads\/2025\/03\/iStock-2196038717.jpg","width":1366,"height":768,"caption":"pricing kafinea"},{"@type":"BreadcrumbList","@id":"https:\/\/www.kafinea.com\/fr\/metier\/quel-modele-de-pricing-en-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.kafinea.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Quel mod\u00e8le de pricing en 2025 ?"}]},{"@type":"WebSite","@id":"https:\/\/www.kafinea.com\/fr\/#website","url":"https:\/\/www.kafinea.com\/fr\/","name":"Kafinea","description":"Une solution unique pour toutes vos ambitions","publisher":{"@id":"https:\/\/www.kafinea.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kafinea.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.kafinea.com\/fr\/#organization","name":"Kafinea","url":"https:\/\/www.kafinea.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.kafinea.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.kafinea.com\/wp-content\/uploads\/2024\/10\/Logo-Kafinea-SVG-orange-bleu.svg","contentUrl":"https:\/\/www.kafinea.com\/wp-content\/uploads\/2024\/10\/Logo-Kafinea-SVG-orange-bleu.svg","width":296.31,"height":66.48,"caption":"Kafinea"},"image":{"@id":"https:\/\/www.kafinea.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/kafinea\/"]},{"@type":"Person","@id":"https:\/\/www.kafinea.com\/fr\/#\/schema\/person\/a375211baaefca829cc4eae1921199a6","name":"M\u00e9lissa Savon","sameAs":["http:\/\/kafinea.com"]}]}},"uagb_featured_image_src":{"full":["https:\/\/www.kafinea.com\/wp-content\/uploads\/2025\/03\/iStock-2196038717.jpg",1366,768,false],"thumbnail":["https:\/\/www.kafinea.com\/wp-content\/uploads\/2025\/03\/iStock-2196038717-150x150.jpg",150,150,true],"medium":["https:\/\/www.kafinea.com\/wp-content\/uploads\/2025\/03\/iStock-2196038717-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.kafinea.com\/wp-content\/uploads\/2025\/03\/iStock-2196038717-768x432.jpg",768,432,true],"large":["https:\/\/www.kafinea.com\/wp-content\/uploads\/2025\/03\/iStock-2196038717-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/www.kafinea.com\/wp-content\/uploads\/2025\/03\/iStock-2196038717.jpg",1366,768,false],"2048x2048":["https:\/\/www.kafinea.com\/wp-content\/uploads\/2025\/03\/iStock-2196038717.jpg",1366,768,false]},"uagb_author_info":{"display_name":"M\u00e9lissa Savon","author_link":"https:\/\/www.kafinea.com\/fr\/author\/melissa-savon\/"},"uagb_comment_info":0,"uagb_excerpt":"Fixer ses prix n\u2019est pas qu\u2019une question de rentabilit\u00e9 : c\u2019est une strat\u00e9gie cl\u00e9 pour attirer et fid\u00e9liser les clients tout en optimisant son chiffre d\u2019affaires.","_links":{"self":[{"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/posts\/439584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/comments?post=439584"}],"version-history":[{"count":2,"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/posts\/439584\/revisions"}],"predecessor-version":[{"id":439686,"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/posts\/439584\/revisions\/439686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/media\/439680"}],"wp:attachment":[{"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/media?parent=439584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/categories?post=439584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kafinea.com\/fr\/wp-json\/wp\/v2\/tags?post=439584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}